According to the first public opinion survey on cooperatives in more than a decade, 70 percent of Americans surveyed strongly believe co-ops are trustworthy and beneficial to consumers, but only 7 percent can explain the cooperative business model. What do these results say about consumer knowledge of and attitudes toward cooperatives, and how can this data guide co-op leaders as they position and promote the cooperative business model going forward?
Join U.S. Co-ops’s Vice President for Advocacy Alan Knapp and Director of Communication John Torres on Thursday, August 20, from 1 – 2 p.m., as they unpack the numbers and present data critical to the growth, visibility and impact of the cooperative movement in the United States. Click here to register.
During this webinar, you’ll:
• Dig deep into the results of a survey of more than 1,000 Americans.
• Gain a better understanding of the need to increase consumer awareness of co-ops, especially among young people, minorities and within low-income communities.
• Learn how to promote the positive consumer values of competitive pricing, quality services and local control that co-ops offer.
U.S. Co-ops is offering this webinar free of charge to the co-op community. Reserve your space now!