In an ambitious plan to educate more Americans about the value and impact of cooperatives, filmmaker and U.S. Co-ops member Steve Alves is aiming to make his documentary, Food For Change, available for free online beginning October 1, 2016.
Dubbed “the Ben Hur of co-op movies” by cooperative historian David Thompson, Food For Change explores food co-ops and their influence on social and economic change in the U.S., making the case that food co-ops are the authentic choice in a marketplace increasingly flooded with natural foods.
New elements to accompany the anticipated online release include:
• A new trailer and three 15-second spots announcing the film’s online release
• A team of 3 – 5 journalists who cover election year issues from the co-op perspective
• Articles in national and local newspapers about the story of co-ops
• Radio and television interviews with the filmmaker
• Articles from Food For Change sent to co-ops to publish in their newsletters
• A framed movie poster for co-ops advertising the film’s online release date
• Continuous feeds from Food For Change for social media channels
• Release of clips from the film that have potential to go viral
• Screenings in 30 cities nationwide with congressional representatives and other civic leaders in attendance.
A Spanish language version of Food For Change is also on the docket.
Click here to learn more about this project, watch a trailer of Food For Change or schedule a screening at your co-op, startup or community group.